Blog entry by Alessia Martine
No-one can deny the power of centralization. When scattered pieces of a jigsaw are joined on a shelf, scenic beauty is the ultimate outcome. Probably this is the reason why Google thought of bringing its communication apps, all on the work-desk of a man.
October was a merry time for Javier Soltero, for he was hired for the post of GM and VP of G Suite in Google. Just after one year of handling the bunch of office apps, he is now being assigned to be in charge of Google Messages, Duo, and Google’s phone application. Several businesses and consumer-based managing teams are now under one umbrella. For the ones who don’t know the man, he is the former corporate Vice President for Cortana in Microsoft. There, he created an email application called Acompli, which gained much appreciation, and is now called the Outlook app. Party time for Soltero!
According to a statement by a Google spokesperson, the step is intended to bring all the collective communication products of Google under the leadership and guidance of VP of Google Suite, Mr. Soltero. His leadership is under SVP of Platforms and Ecosystems, Mr. Hiroshi Lockheimer. But, with great power comes great responsibility. With the new tasks added, the man has to do the previous roles too, which means he will continue to be a part of the Cloud team too.
How’s and Why’s
The step is not a thoughtless one. The step is in accordance with Google’s “vision of coherence” for its products, especially the messaging applications. It was not a long time back when the company flipped the coin and changed Hangouts Meet to Google Meet and Hangouts Chat to Google Chat, thanks to the iron man. The motto was to eliminate any complications in the branding, which, for sure, was a very thoughtful one. Making Google Meet free of cost for everyone was also a much appreciable idea. It seems that the company is pushing its limits really hard to revamp its products and modify its internal management. It is not always bad to keep all the mangoes in one basket.
What to expect from the Man
Giving powers to a responsible asset of the team always works best for the company. Google’s wise decision of accommodating several fragments of units in one hand not only will smoothen the internal management but will also hopefully bring ease and efficiency in the final outputs of the giant. While Google’s work-culture is appreciated all around the globe, no wonder Javier Soltero must be having the time of his life since last October. Yet, so many hopeful eyeballs have turned towards him. So the question is: what changes should the users expect when all such communication apps have come under one umbrella?
To the great disappointment of many and joys of some, the man just stated in The Verge that there are no intentions to modify or integrate one or more of the apps, as of now. The apps will run smoothly and efficiently, just the way they are. He further stated that each and every application has a particular use of its own, and people find it convenient to choose from the apps in accordance with their wishes.
However, there is always room for improvement. Expectations take a leap when powers are assigned to a capable member. In the view of some, Google’s communication apps require essential changes in their running. Integrations can be profitable, and the better choices around production development can be made. Is Mr. Soltero busy with the app unification plan? A big no.
Soltero has a different angle on the integration. He thinks that integrating different components together will add to confusion and complications. Unlike Facebook’s current plan, which aims to integrate Instagram, Facebook Messenger, and WhatsApp, Soltero believed that every app has a different purpose. A large number of the population relies on them, and each offers a specific duty to the customers. It would an “irresponsible” act to merge its apps aimlessly. People might lose interest or get confused with everything on one plate. Putting different, contradictory items together, and making them one, may sound amusing at first, but in reality, it is an aimless thought that will only create chaos.
Soltero’s thoughts are not of his alone. Lockheimer, too, thinks in a similar way. He is having a coherent vision for the future and thus does not consider the integration of applications to be needed. When every app has its own, unique use, then merging them forcefully will only make the customers dread. In a statement, he said that integrations have always created confusion in the past for the lovers of the apps. Thus, he is in no mood to repeat the mistakes. So what’s going to happen? Well, adding a new man to a full-fledged team means adding a new freshness. While the load on his shoulders is way too much, he definitely must be having his own newness to offer. What is expected is not only the better functioning of the existing apps but also new outcomes to bloom.
The final note
While those who wanted integration of application are disappointed, the hopeful ones still look up to the new joiner. The rationale given for not accommodating all apps together is valid and thoughtful. As the expectations are rising, it is evident that the company will bring something new really soon. The idea of reorganizing the internal processes and bringing all under one roof will ease the functioning processes, hopefully. All eyes are on one name! Mr. Javier Soltero.
Chloe Decker is a self-professed security expert; she has been making the people aware of the security threats. Her passion is to write about Cyber security, cryptography, malware, social engineering, internet and new media. She writes for Microsoft products at office.com/setup.