Blog entry by Almeda Schnaars

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by Almeda Schnaars - Sunday, 25 January 2026, 1:41 AM
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Putting the couture in Old Navy

Millions of units. Twenty-two designs. $5 pajama pants.

If the holiday season is Old Navy’s "Super Bowl," as CEO Horacio Barbeito described it, its family pajamas are its winning touchdown. The seasonal jammies is a multimillion dollar business and one of the company’s biggest events in terms of sales volume.

\u041a\u0430\u043b\u0438\u043d\u0438\u043d\u0433\u0440\u0430\u0434 \u043f\u043e\u043f\u0430\u043b \u0432 \u043f\u044f\u0442\u0451\u0440\u043a\u0443 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0431\u0440\u043e\u043d\u0438\u0440\u0443\u044e\u0442 ...But Old Navy, with stores in 49 out of 50 states, will need more than festive pajamas to reach cost-burdened consumers this holiday season. So, it’s also betting on its first designer collection with Anna Sui and ссылка на кракен тор new styles conceived by one of America’s best-known couture fashion designers, Zac Posen – now, Old Navy’s chief creative officer.

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