Alex Borovansky

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This isn't just about high-volume terms; it's about finding relevant terms with getting intent. On-Page Marketing: This involves customization elements directly on your website. These hyperlinks act as "votes of confidence" for the site, signaling authority to search engines. Local SEO (for brick-and-mortar businesses): If you have an actual location, they'll boost your Google My Business profile, localized citations, and geo-targeted keywords to entice customers in your area.

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They assess what's working (and what isn't) plus adjust the method accordingly.